There are many types of YouTube ads, each suited to specific marketing goals. YouTube advertising offers a cost-effective, mobile-friendly way to promote your video content to billions of people worldwide. The different YouTube ad formats include skippable and non-skippable TrueView video ads, in-feed and in-search video ads, bumper ads, and out-stream video ads.

TrueView ads are short, unobtrusive video advertisements that play before, during, or after other videos on YouTube. Unlike traditional video advertising, you only pay for TrueView ads when viewers watch at least 30 seconds of the ad or interact with it, whichever happens first. This allows you to create an engaging ad that tells your story and builds brand awareness.

Decoding YouTube: Understanding the Type of YouTube Ads

Bumper ads are small, attention-grabbing video clips that can appear before, in the middle of, or after a video. You can use them to promote a special offer, introduce your product or service, share an interesting statistic, or encourage viewer action.

In-feed and in-search video ads appear on YouTube search results pages, watch pages, and the YouTube homepage. They’re perfect for promoting evergreen content and helping potential customers discover your videos when searching for relevant topics on YouTube.

Outstream video ads are short, unobtrusive ads that appear on partner websites and within apps, extending the reach of your video campaigns beyond the YouTube platform. You can choose between ad placements where the ad is automatically played or if you want to control when your ad will be displayed, and select video quality options (standard, HD, and autoplay). You can also target audience segments, including keyword targeting.