The new year is a great time to celebrate your brand’s past accomplishments and look ahead to the future. It’s also an opportunity to show your subscribers that you care about them. By using a combination of creativity and strategy, you can make your New year newsletter unique, memorable, and impactful.
What do you say in a January newsletter?
Creating an event-themed email is an excellent way to align your content with the New Year’s festive mood. Peacock, for example, uses the subject line “The last movie night of the year” to tap into the emotions of their audience and encourage them to make use of the entertainment options they offer. This approach creates a sense of urgency and encourages recipients to act immediately.
Another effective way to align your content with the New Year’s theme is to provide inspirational or educational materials. For instance, if your audience has made resolutions around improving their academic performance, you can offer resources that will help them succeed. Similarly, you can inspire your readers to pursue their dreams by sharing stories about people who overcame obstacles to achieve success.
Finally, you can support your audience’s New Year’s resolutions by providing them with tips on how to stay healthy. For example, you can share fitness tips or nutritious recipes that will help them keep up with their health and wellness goals. Alternatively, you can showcase your brand’s commitment to social responsibility by sharing your CSR activities from the past year. This will make your business more relatable and credible.